About Me
I am a professional Growth Marketer with over 20 years of experience, 14 years at a senior level, and the past five in C-suite Exec roles. A performance specialist with a strong data-led background in B2B and B2C tech-based SaaS businesses. I am especially effective in rapidly growing businesses and those preparing for an acquisition, merger, or further funding.
Previously part of ResDiary's Exec Team leading the acquisition of ResDiary to Access Hospitality Group, whilst continuing to drive incremental growth for ResDiary by implementing a thought leadership Growth Strategy and strong demand generation plan. I coached and led a team of 8 Marketing Professionals across both B2C and B2B (ResDiary and Dish Cult) in the UK and Europe.
Prior to that, I was Chief Commercial Officer (CCO) for Float (cash flow forecasting app), a C-suite member with responsibility for Sales and Marketing through to Customer Success.
My latter experience is within the Financial, Hospitality, and Educational Technology space, and in particular SaaS.
Values and ethos.
To help small businesses scale through demonstrable ways that can hold Leadership Teams together and accountable.
My ethos is around driving organisational change by ensuring people are at the forefront of that growth.
I am passionate about developing and growing the confidence and skills of other Marketing and Growth professionals through coaching and mentoring.
Experience
I've held Senior Leadership Roles in-house clientside, offering a complete understanding of the challenges and Leadership responsibilities of permanent roles.
Previously held roles: Head of Growth, Chief Commercial Officer, Marketing Director, and Global Head of Marketing, all within the following businesses:
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FinTech (Online Banking & B2B SaaS forecasting tool for SMEs)
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Hospitality Tech (B2B SaaS & Consumer discovery and booking platforms)
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Online Learning (B2B & B2C SaaS)
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Bluechip clients (Consumer Marketing for Banking and Insurances products, and Energy Services - both B2B and B2C)
"Keira was my manager at Float, and I couldn't have asked for a more supportive, inspirational and knowledgeable person to lead the team. Not only is she an expert in marketing and comms, she's also a great person to work with. I hope we can work together again one day."