How can I scale my business?
The first step is getting clear as a Leadership Team on what your goals and ambitions are. Translate these into your Mission, Vision, North Star Metric, Objectives, and Key Results (OKRs) so that everyone else in your business can rally behind them.
If you want to be in control of your growth journey, you should understand what levers will help you to propel that growth: people, products, customers, markets, strategies and tactics.
All businesses looking to scale, should have a Growth and Go-To-Market Strategy in place. This will help you understand what these levers are and where you should focus your efforts first: customer acquisition, retention or expansion.
Get in touch to find out how I can help your business scale with Growth Strategies.
Where do I fit in Best?
You've likely not hired your first CMO/ CGO or Marketing Director. Or be sure what type of Marketing or Growth role you need first.
Let me work with you to assess your business goals, in-house skills, and commercial readiness to elevate your growth.
And hold me accountable.
I'm a Growth Marketeer and it's my job to demonstrate a performance uplift and ROI. I'll show you how to transfer these skills to your in-house team.
Areas of support:
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Fractional or interim Chief Marketing or Growth Officer
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Growth and Go-To-Marketing Strategy
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Setting OKRs and Leading Cross-functional Teams
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Developing in-house skills and shaping team structure
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End-to-end Marketing, Sales and CS funnel set up and optimisation
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Demand generation and Lead nurture
What stage of business are you at?
- You’re likely an SME, well-established, or a start-up. But in either case, you’ve decided, as a Leadership Team, you are ready to scale.
- If you haven’t already, I can help you achieve strategic alignment to set up company-wide Objectives and Key Results (OKRs). Or we can review together what you have, and where we can find those growth levers to start scaling.
- You may have already received a level of funding or have achieved a reasonable level of Revenue or ARR, which means you're ready to start considering a Marketing department or a Senior Leader to join your Executive Team.
- Whether you’re ready to go or require an investor pitch, I can assess your commercial readiness, skills, and expertise that’s required to elevate your growth.
- Through experience in Growth roles, I can help you set up your end-to-end Marketing, Sales, and Customer Success funnel. If you're fully operational, let me audit your approach and help you to optimise and scale it.
- I can help you identify the right team members, skills and tactics to fill your funnel with Leads. And help you nurture those Leads through to active Customers.
- Let me help you identify your customers' pain points. And explain your business in simple terms to your audience. (If you don’t know your audience or what problems you're trying to solve, let's do that first!)
- It's also likely you understand your early adopters and have an early-stage product-market-fit. Or you’re well-established and are ready to expand your product portfolio and customer reach.
Interested in working together?
"Keira, quite simply, is one of the best people I have ever had the pleasure to work with. For me - she has been an inspirational mentor, helping me develop both my marketing/growth skills as well as leadership and business development skills.
For the business - she uses both creativity and data to grow the business and is an advocate for collaboration and transparency, to ensure everyone is working positively together to ultimately reach the same common goal. And she does it all with good humour and lots of fun!
Any business would be benefit from Keira’s strategic input and growth strategies."
"As a force for positive change, Keira is adept at identifying opportunities for improvement and optimisation, and developing action plans and strategies to ensure they are realised in a timely manner. She blends creativity with an analytical mindset to conjure solutions which resonate with the market, but crucially, deliver strong commercial returns.
Keira has a wealth of experience and expertise as a leader of growth and marketing departments, and combines this with an aptitude for coaching to inspire high levels of performance in her teams and colleagues.
I feel very fortunate to have been able to work with Keira, and she has played an integral role in my professional development. A tremendously valuable asset to any organisation."
Helping Small Businesses Scale and GRow with tailored Growth Strategies.
Learn more about the differences between the functions of Growth and Marketing